Jan 2021 – present
- Lead User Research: early ideation, sitemaps, interviews, surveys. Collaborate with engineers and cross-functional teams to define product needs which reduces the cost by 10%.
- Create three design systems to support building the customized product interfaces for business to business (B2B) which results in additional $100K of sales
- Take ownership of UI process starting from lo-fi to polished screens ready to implement. Conducted User Testing and handover process. Present to engineers, stakeholders, and external partners.
- Use both quantitative & qualitative research to synthesize user insights into feasible design decisions to solve problems which increases the traffic by 30%
MA, Interaction & UI/UX Design
Academy of Art University
Graduated: May 2022
University of California, Berkeley
Graduated: Aug 2019
Attention to Detail
Flexible & Adaptable